Hi, I'm Prateek

Born and brought up in India, I studied Mechatronics engineering in school because I believed it would give me the broadest introduction to how things are built. Joined an IT company to learn how things are built on the internet. Shifted to working at the intersection of design and engineering, to explore what I felt passionate about. And finally went to school in Italy when I realized that design was my true calling.

To me, design is far more than aesthetics or utility; it's a deep understanding of a domain and its community. By immersing myself in these complex environments, I aim to gain insights about motives, goals, and context that shape acitivites in a domain. This holistic understanding allows me to systematically design solutions that integrate into people's lives addressing addressing their needs, motivations, among other factors that influence their interactions.

With a diverse portfolio spanning multiple complex domains, I have honed the ability to quickly learn about these environments, distilling insights to enable cross-functional collaboration and innovation. I bring a strategic, collaborative, critical thinking approach and mindset to achieve team and business objectives by creating solutions that resonate with people.

Design empowers me to express the change I want to see in the world — and work with people and teams attempting to do the same.